M Academy

Uplift the world with better service

August 18th, 2015
Ron Kaufman, guru of good service, pens his 15th book and it’s an instant bestseller. By John Lui

Ron Kaufman was in the United States recently when he saw a kid in a T-shirt. Nothing special about that, except for the words on it. The phrase was a fairly typical middle-finger motto, one of the hundreds beloved by young people with an attitude and on sale in any number of shops targeted at teens looking to buy edginess.